27. The mythical rabbit fish.


----------------------

Original rabbit fish concept attempt on vector from a long time ago. Rework after gesture video and a lot more practice.


 Looking for a professional Ad campaign


We were still studying spanish at this time related to understanding the conversations around us at the time of the rape, and since we were using duolingo we searched for ‘duolingo’ on pinterest and screenshotted the results to look at them.




Allright so: Cutesy owl stalks and hunts you down as message.

It’s characterization of an anthropromorphic spokeperson that is animated and illustrated to reiterate the fact that the app reminds you daily and has heavy insistence on continuing daily use, told as a story and released through pins.

Key takeaway:
  1. Relatable, can riff off of what users are already complaining about. Leverage the negative. If it’s a common complaint, it may make it into the feed and make others ask what it is, or at least know name.
  2. It makes the seer ask a question. Who the fuck is this owl? What the hell is this little story?

Also possible evidence of use of platform to target and hunt victims.
  1. If you a victim, you like wellp this is creepy as fuck.
  2. Duolingo might actually be from your attackers, heh.





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